Taxi (1978)

S3E20 Latka the Playboy

After being turned down by a haughty yet attractive woman at Mario's, Latka decides to revamp his persona. He takes a break to study Playboy magazines and listen to English language tapes. When he returns, he's shed his accent and transformed into a suave lounge lizard named Vic Ferrarri. Surprisingly, he quickly attracts the attention of the woman who once rejected him. While the cab drivers find his new demeanor amusing, they grow worried as Latka has lost his charming qualities and is aggressively pursuing Elaine. After Alex confronts him about his behavior, Latka shows up at Alex's apartment, expressing regret and a desire to abandon the Vic persona. With Alex's help, Latka starts to regain his former self, though a hint of Vic lingers in his gaze.