Rikuoh (2017)

Overview

Rikuoh follows the journey of a CEO grappling with the challenges of his modest sock company. Faced with dwindling sales and fierce competition, he decides to pivot by venturing into a new market: running shoes. This bold move puts the company's future on the line, as he navigates the complexities of design, production, and marketing. The struggle to innovate while holding onto the essence of his brand becomes a compelling narrative of ambition, risk, and the relentless pursuit of success in the face of adversity.